The expansion continued sideways in 1956 when Harrah's acquired Pick Hobson's Frontier Club next door. In 1981, Holiday Inn, the new owners of Harrah's, added a 100-room tower to the existing 24-story structure. This tower, which opened on October 10, 1969, added a new level of sophistication to the property. to design and construct a luxurious 24-story hotel tower on the site of the former Grand Hotel. In 1968, Harrah acquired The Reno Golden Hotel and enlisted the expertise of prominent casino architect Martin Stern Jr. Harrah gradually acquired neighboring casinos in close proximity to his Virginia Street establishment, steadily expanding his operation.
Undeterred, he raised funds during the winter and reopened his casino under the name Heart Tango. Harrah opened his initial bingo parlor on October 29, 1937, but it was closed just a month later. Harrah's Reno holds significance as the first property of the renowned Harrah's casino chain, established by William F.
The property is currently owned by CAI Investments, which has plans to transform the building into a mixed-use development called Reno City Center. Harrah's Reno, located in downtown Reno, is a historic casino hotel that has recently closed its doors.
